Ian Culley

Digital Creative Director · Experience Architect · Builder

WHo

Creative by instinct, strategic by process, digital by medium, human in impact. I’m multi-dicipline designer working at the intersection of brand, technology, and interaction, where structure meets immersive storytelling.

With 15+ years rooted in user experience and creative tech, I lead with curiosity and clarity, stay hands-on, and design work that adapts, performs, and is always evolving.

What

I help brands shape expressive systems and experiences that move fluidly across digital, physical, and emerging spaces.

Director of Experience at Design Bridge and Partners, previously Superunion (WPP), I lead cross-disciplinary work across strategy, design, and technology, shaping vision, guiding teams, and partnering with clients to build purposeful, scaleable solutions.

Where

Good Evening,

NYC

time

weather

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Info +/-

A few selected projects spanning product, brand systems, and experiential design. Full stories available on request.

Four mobile screens from the Project Management Institute’s ‘Make Reality’ campaign, showcasing global impact stories—from pandemic response to gaming innovation in India and community rebuilding in Ecuador—designed with clean, accessible UI and engaging calls to action.Scenes from a live Project Management Institute ‘Make Reality’ event—left shows a bustling convention floor with branded installations and live screen-printing, while right features two smiling attendees holding ‘Make Reality’ tote bags, wearing event badges, and engaging with the experienceTwo mobile screens from the Project Management Institute’s ‘Make Reality’ quiz. The left screen shows a question with four options, and the right reveals the result ‘You are the Activist’ with a description highlighting traits like innovation, community, and determination.

Selected Work

Somethingabout a project

White canvas tote bag featuring the GoodLynx logo and a bold orange geometric pattern of vertical lines, photographed against a natural rock background to reflect the brand’s intersection of clean energy and grounded design.Homepage design for GoodLynx, a clean energy capital platform. The interface highlights the brand mission—connecting clean energy projects with capital—alongside key stats, aerial imagery of farmland, and a modular service navigation for Education, Monetization, Origination, and ManagementMinimalist black baseball cap featuring the new GoodLynx logo—an abstract, geometric ‘G’ mark—floating against a neutral sky background as part of the brand’s reimagined visual identity

Selected Work

Somethingabout a project

Four mobile screens from the Project Management Institute’s ‘Make Reality’ campaign, showcasing global impact stories—from pandemic response to gaming innovation in India and community rebuilding in Ecuador—designed with clean, accessible UI and engaging calls to action.Scenes from a live Project Management Institute ‘Make Reality’ event—left shows a bustling convention floor with branded installations and live screen-printing, while right features two smiling attendees holding ‘Make Reality’ tote bags, wearing event badges, and engaging with the experienceTwo mobile screens from the Project Management Institute’s ‘Make Reality’ quiz. The left screen shows a question with four options, and the right reveals the result ‘You are the Activist’ with a description highlighting traits like innovation, community, and determination.

Selected Work

Somethingabout a project

Playful beachside activation for GG Gelato featuring a melting pink surfboard with bold red text reading ‘this way’ and a branded bodyboard hanging on a boardwalk railing, set against a calm ocean backdrop.Bold abstract pattern from GG Gelato’s visual identity, featuring rounded red arches and pink drip shapes on a pink background—evoking melted sweetness and playful indulgence.GG Gelato delivery truck wrapped in playful branding with bold red paint, white retro-style lettering, and dripping pink graphics—capturing the brand’s vibrant, indulgent personality in an eye-catching street activation.

Selected Work

Somethingabout a project

Participant interacting with a large-scale responsive projection wall displaying floating dialogue bubbles with phrases like ‘as a global partnership’ and ‘exciting and will be transformative’—part of an immersive installation at KPMG’s International Partners Conference designed to spark engagement and collective vision.Back view of a person walking through an immersive LED light tunnel installation, glowing in shades of blue and purple—part of an interactive experience designed for KPMG’s International Partners Conference to inspire innovation and future-forward thinking.Close-up of a laptop screen displaying live generative code using ofMap() and lockScale in a creative coding environment—part of an interactive installation developed for KPMG’s International Partners Conference to engage global leaders through technology-driven experiences.

Selected Work

Somethingabout a project

Digital baseball card featuring Mookie Betts of the Los Angeles Dodgers mid-slide, surrounded by 3D text and stats, positioned above a stylized baseball diamond.Two floating 3D spheres featuring Los Angeles Dodgers branding—one translucent with white text, the other glowing with a stylized ‘D’—surrounded by golden stars above a stylized baseball field.3D letter ‘E’ rendered with textures of a baseball field, featuring grass, dirt, and a white foul line, with an MLB logo on the bottom corner.

Selected Work

Somethingabout a project

Stylized retail whiskey display featuring illuminated shelving, branded signage, and a polygonal mannequin shopper interacting with the setup.Illuminated in-store whiskey display showcasing Basil Hayden bottles arranged on curved glass shelves, with promotional signage and Knob Creek and Booker’s branding in the background.Retail whiskey display featuring Basil Hayden, Knob Creek, and Booker’s bottles arranged on copper-framed shelves with a branded sign

Selected Work

Somethingabout a project

Partial user interface of a SmartSettle.ai dashboard showing a filtered view of trade statuses, including labels like ‘Failing,’ ‘Settling today,’ and ‘High Risk,’ alongside account details—designed for monitoring transaction activity within a secure data environment.SmartSettle.ai wordmark and logo displayed on a dark background with abstract blue arcs, representing a modern digital platform focused on intelligent decision-making.Abstract background of blue and teal painterly textures overlaid with fine diagonal lines, featuring the SmartSettle.ai symbol in white at center—suggesting momentum, clarity, and intelligent flow within a dynamic visual system.

Selected Work

Somethingabout a project

Side-by-side recipe cards from Jacobs Coffee’s website, featuring Coffee Chocolate Biscuits and Jacobs Coffee Blueberry Babka. Each card includes prep time, dietary tags like ‘Vegan’ and ‘Sweet,’ vivid food photography, and inviting descriptions—designed to inspire coffee-infused baking at homeFlat-lay view of Jacobs Coffee’s redesigned global website showcasing a modular layout with product grids, lifestyle imagery, recipe content, sustainability messaging, and bold campaign headlines like ‘Find Your Wonderful’—all unified by a deep green and gold color palette for a premium user experience.Product comparison interface from Jacobs Coffee’s global website redesign, showcasing three product SKUs—ground, instant, and whole beans—with consistent branding, intensity indicators, quick-read benefits, and structured layout optimized for clarity and conversion.

Selected Work

Somethingabout a project

Partial user interface of a SmartSettle.ai dashboard showing a filtered view of trade statuses, including labels like ‘Failing,’ ‘Settling today,’ and ‘High Risk,’ alongside account details—designed for monitoring transaction activity within a secure data environment.SmartSettle.ai wordmark and logo displayed on a dark background with abstract blue arcs, representing a modern digital platform focused on intelligent decision-making.Abstract background of blue and teal painterly textures overlaid with fine diagonal lines, featuring the SmartSettle.ai symbol in white at center—suggesting momentum, clarity, and intelligent flow within a dynamic visual system.

Selected Work

Somethingabout a project

Futuristic digital rendering for the Whitney Museum’s immersive virtual show, featuring abstract architectural forms in metallic and glass-like textures, with a surreal landscape of green crystalline structures beneath a dynamic sky.Virtual architectural environment created for the Whitney Museum’s digital exhibition, featuring reflective walkways, floating geometric structures, and a glowing ‘Enter the World’ portal against a vivid sky and sculptural landscape.Immersive virtual gallery space from the Whitney Museum’s digital exhibition, featuring 3D avatars, floating name tags, and animated digital sculptures within a recreated domed interior, blending physical architecture with interactive digital art.

Selected Work

Somethingabout a project

Split-screen interface showing animated ‘Studio Coke’ logos in liquid distortion style, with control panel settings for visual palette, animation type, and track selection featuring Slayer’s ‘Reign in Blood.’Musician Orion Sun performing under a hanging microphone in a minimalist pink studio, overlaid with bold white and red ‘Studio Coke’ branding and the track title ‘Dirty Dancer.Futuristic red-lit concert scene with a glowing Coca-Cola branded dome suspended above a circular stage, surrounded by a dense crowd and swirling artist names like Tyler, the Creator and Denzel Curry.

Selected Work

Somethingabout a project

Futuristic digital rendering for the Whitney Museum’s immersive virtual show, featuring abstract architectural forms in metallic and glass-like textures, with a surreal landscape of green crystalline structures beneath a dynamic sky.Virtual architectural environment created for the Whitney Museum’s digital exhibition, featuring reflective walkways, floating geometric structures, and a glowing ‘Enter the World’ portal against a vivid sky and sculptural landscape.Immersive virtual gallery space from the Whitney Museum’s digital exhibition, featuring 3D avatars, floating name tags, and animated digital sculptures within a recreated domed interior, blending physical architecture with interactive digital art.

Selected Work

Somethingabout a project

Branded stationery collection for Superunion featuring a series of notebooks, sketchpads, and cards adorned with generative line-art interpretations of the ‘SU’ logo. The monochrome palette and intricate patterns express infinite creativity and structured expression through minimalist design.White Superunion brand t-shirt shown front and back. The front features a generative line-art version of the logo on the chest; the back displays a bold black statement: ‘We are a union of 750 people in 21 offices and 18 countries.’ A wearable expression of global identity and collective creativity.nstagram mockups for Superunion’s brand refresh featuring generative line art derived from the logo—one in white on black and the other in black on white—symbolizing infinite variations of connection and creative optimism.

Selected Work

Somethingabout a project

Interactive 3D scrolling timeline from the Project Management Institute’s ‘50 Most Influential Projects’ website, showcasing project #21: the release of the Harry Potter series. Users navigate through a dynamic digital environment to explore major global innovations across time, with each project visualized as a floating card in a spatial interface.Interface design for the ‘50 Most Influential Projects’ digital platform by the Project Management Institute, showcasing Harry Potter’s series release as Project #21. Layout features a dynamic purple theme, bold typography, and immersive storytelling elements that combine editorial content, statistics, and interactive navigation.Collage of moments from the Project Management Institute’s launch event for its brand refresh and ‘50 Most Influential Projects’ website, featuring keynote speakers, interactive digital installations, and attendees engaging with storytelling exhibits that celebrate innovation, leadership, and impact.

Selected Work

Somethingabout a project

Select client Expereince

  • Microsoft
  • Bank of America
  • Colgate-Palmolive
  • Mondelez
  • The Michael J. Fox Foundation
  • NASA
  • Mastercard
  • KPMG
  • The Whitney Museum
  • Lenovo
  • Suntory Global Spirits
  • The Urban Justice Center

Recognition

  • The Webby Awards
  • D&AD
  • Fast Company
  • Redbull Studios
  • Techstars
  • Mercedes-Benz Fashion Week
  • Transform Awards

Availabilty

Looking ahead. Building forward.
Let’s make something new together.

Based in NYC. Working globally.

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