Partnered with The Whitney Museum of American Art to lead the expansion of their digital and new media program into the virtual realm. Launched a scalable, immersive exhibit space, debuting with the museum’s first live virtual closing show, connecting participants nationwide.

Collaborated with the Project Management Institute to introduce their new brand and positioning through a comprehensive communications and activation plan. This included the Forbes-partnered “50 Most Influential Projects” site and the “Make Reality” platform, inspiring changemakers with stories, tools, and engaging experiences.

Worked with KPMG to bring 600+ leaders together in Singapore, designing and building interactive conference moments that facilitated meaningful employee engagement and collaboration beyond the two-day event.

Collaborated with Candy to develop a flexible design system for NFT releases, debuting with MLB collectibles. Crafted a dynamic visual framework that transforms traditional memorabilia into a digital, cinematic journey, forging deeper fan connections through exclusive moments and iconic plays.

Brought a revamped and unified digital presence and identity to Jacobs, a legacy German coffee brand, enhancing brand consistency and elevating the user experience across global markets.

Partnered with Lenovo to launch the next generation of Yoga devices, positioning them at the heart of the creative process. Developed a creative platform, 360° campaign, brand activations, and product videos to resonate with the next generation of creatives.

Collaborated with Microsoft on projects ranging from innovation envisioning and product launches to organizational transformations. Conducted targeted workshops to unite cross-disciplinary teams around a shared vision, fostering collaboration and setting a unified path forward.

I had the honor of working on NASA’s Artemis brand project, with its mission to heighten the program’s impact by inspiring, exciting, and engaging billions worldwide. Our mission was to reinforce its extraordinary stories through creative strategies and experiences, fostering a renewed sense of wonder.